For decades, advertisers and company marketing teams have continually developed and deployed a vast array of marketing tools and technologies to reach prospective customers. This has created a “paradox of choice” that day after day bombards consumers with a mixed bag of “messages” that often leave consumers confused and frustrated. As a result, companies looking to turn prospective new leads into valued customers fail to communicate in a consistent, clear and concise manner and fall short in the eyes of consumers. The key to marketing success in 2020 is the ability to maximize one’s conversion rates; turning leads into loyal customers.
In the recent survey “State of Inbound” corporate decision-makers were asked, “What are your company’s top marketing priorities over the next 12 months? A resounding 70% stated “converting leads into customers.” To state this in a different way, “only 22% of businesses are satisfied with their conversion rates.” (Econsultancy, 2016). If your company is interested in increased conversion rates, finding people who look like your “best” customers, clients whom stay and become profitable, Enterprise Content Solutions has the next generation solution.
Enterprise Content Solutions end-to-end marketing platform allows companies to identify, communicate with and capture the most desirable customers and prospects in less than 90 days. Our 1:1 Data Driven Platform and clone modeling technology increases a company’s ability to improve its conversion rates by ensuring prospective clients don’t receive unwanted, poorly directed marketing messages that do not meet their needs. We’ve applied next-generation tools and technologies to the traditional “marketing supply chain” and created an efficient platform that reduces costs while increasing conversion rates.
Enterprise Content Solution’s innovative technology helps to deliver the promise of engagement with prospective consumers from their preference in purchases, to the lifestyles they lead and in their preferred language. Our technology, when applied across your company’s supply chain, can reduce your costs and increase speed-to-market. This is stuff marketers and advertisers have dreamed of for decades! As you plan your next marketing campaign, looking to create a more meaningful dialogue at every touch-point, we welcome the opportunity to share the specifics of our 1:1 intelligent, data-driven clone modeling platform.
Keith Elzia, CEO
Enterprise Content Solutions