The ECS Performance Analytics System provides real-time reporting including; mail delivery date, email views, opens, click through rates, time spent on the video, video/email sharing, links to client site(s) and exact match-back of sales to target prospect list for accurate conversion rate and ROI determination.
Acquisition
- Total orders
- Orders by segment
- Leads and Lead performance
Consumer Interaction
- #800 contacts
- Click to call
eVideo Interaction
- # of views
- Time per view
- Viral impact
Ethnicity
- Targeted consumers by deciles
- Targeted consumers by revenue
- Targeted consumers by purchase
Territory Performance
- Sales by territory and region
- Interaction by territory and region