Overview
ECS develops a “Clone Model” of our client’s best customers to target for acquisition. We employ a multi-channel and multi-touch communication strategy.
Targeting - Data and Insights
The ECS database provides the most in-depth view of individuals that is comprised of 264 separate source/transactional databases, 830MM records, 300MM individuals that can be described by over 931 specific attributes.
Data Driven Creative
ECS delivers Data-Driven-Creative in both print and eVideo built on the attributes of a best-customer clone and customized to each individual or micro-segment. Imagery, messaging and video is conveyed in the likeness, language and interests of the prospective customer with relevant offers that change behavior and generate conversion.
Performance Analytics
ECS Performance Analytics System provides real-time reporting including; mail delivery date, email views, opens, click through rates, time spent on the video, video/email sharing, links to client site(s) and exact match-back of sales to target prospect.
ECS is Unique! Our proprietary algorithm enables us to deliver data driven creative that reflects the characteristics of the individual…WOW! Contact Usto learn more
ECS is an enterprise marketing development solutions company. We offer customers best-in-class, efficient, collaborative 1:1 intelligent data driven marketing, creative, technology and print procurement solutions:
Our unique “Clone Model” development, exploratory data analysis and advanced algorithms are run against one of the largest network data bases in the USA yielding information and insight about our clients customers far beyond traditional profile data. This enables SPECIFIC targeting using individual characteristics and attributes resulting in significantly higher yields of net new customers and stronger retention.
Consumer Targeting with Surgical Precision
DigitalDirectTARGETING
- Deliver banner ads directly to selected households
- Ensure 99.8% accuracy in IP address to home address match
- Leverage 800 million IP addresses matched to 200+ million postal locations
Market Specialty
Social
Insurance
Travel
Financial
Retail & Merchandising
Health Care
Only End to End solution
Cost savings require seamless coordination of Data Analytics and Management through the supply chain