Today’s consumer has more of everything at her fingertips; more information, more purchase options and more brands competing for her business than ever before. For decades, advertisers have continually developed and deployed a vast array of marketing tools and technologies to reach prospective customers. And in so doing they also have created a “paradox of choice” that day after day bombards consumers with a mixed bag of “messages” that often leave consumers confused and frustrated because the vast majority of these communications are unwanted, poorly directed or simply do not meet their needs.
Why? Because the vast marketing ecosystem of agencies, data providers, digital marketers and printers are rushing to market with “point” solutions that fail to acknowledge the interdependency of these products and customer preferences in an integrated marketing system. As a result of this marketing mash-up, marketers fail to communicate in a consistent, clear and concise manner and their efforts too often fall far short in the eyes of the consumers. Yet, many of the biggest marketers have a vested interest in maintaining this marketing status quo. It’s become quite clear that a disruptive solution, one that actually understands consumer preferences and expectations, is really the only way to successfully meet the high expectations and standards of today’s savvy consumer.
And that solution is here. Today. At ECS.
The ECS Solution
Here, right now in 2018, successful brands are taking advantage of their knowledge of the consumer to create and nurture preference for their products and services. Based on need, desire, channel preference and frequency of contact. This opportunity is particularly acute for large enterprises that wish to engage in meaningful, relevant ways with millions of customers one at a time. Successful marketers are learning how to beat the competition, generate an acceptable return on investment and find the customers that will stay and be profitable.
That’s where ECS comes in.
Enterprise Content Solutions has developed an end-to-end marketing platform that allows organizations to identify, communicate with and capture the most desirable customers and prospects. All in less than 90 days.
How? We’ve applied next-generation tools and technologies to the traditional “marketing
supply chain” and created an efficient platform that reduces costs while increasing conversion rates.
As we set out to create our solution we uncovered two great truths:
1. We recognized that innovations in technology and approach applied to the age-old
challenge of 1:1 marketing could actually deliver the promise of engagement with individual consumers the way they want brands to engage them. Everything from their
preferences in purchases to the lifestyles they lead … even their preferred language.
2. These same technologies applied across the marketing supply chain could reduce costs
and increase speed-to-market.
It’s the stuff marketers have dreamed of for decades. And when you work with ECS you will have direct access to this amazing platform to meet your marketing needs. It’s an intelligent, data-driven approach that has proven successful for forward-thinking companies who know that the time has come to arm themselves with these next-generation tools create a relevant, meaningful dialogue at every touch-point in their campaign.
Are you ready to join the evolution? Let’s talk.
Enterprise Content Solutions